I had the opportunity to get to know the lovely sisters who founded the brand Sabreen Cosmetics in honor of their late aunt who lost her fight with breast cancer. The brand strives to offer products that are safe and fun.
Sabreen Cosmetics is Vegan, Cruelty free and PETA certified. Here is the interview with Saliah, Najiyyah and Kareemah,the women behind Sabreen Cosmetics!
Starting Sabreen Cosmetics to honor your aunt is very touching! Tell us more about your journey to starting Sabreen Cosmetics
We wanted to create a brand to honor our aunt’s legacy and her love for cosmetics and health. During our research we found that there was a need for clean beauty products for women of color, and that inspired us more to build our brand.
As a black owned brand, what are some of the challenges you have faced so far in your journey?
One of the challenges was finding a manufacturer who would accommodate our needs. We faced many no’s but we never gave up. Every step of the way literally was a NO! But, through persistence we made it happen!
When did you all get interested in makeup?
Honestly, growing up we were always into beauty. We all love hair, make-up, and skin care as collectively, so it was natural for us to want to create a brand for ourselves. Our biggest inspirations come from our parents and my aunt Nabeehah Sabreen, whom our brand is named after.
Sabreen Cosmetics has some unique liquid lipstick shades. How did you go about finalizing the 12 colors currently sold on your website?
We wanted to create shades that would fit the many skin tones of women of color. We wanted to have shades that ranged from light to dark, and could accommodate the many looks that our Sabreen Queens might want to create during their day to day lives. Whether it’s for the workplace, date night or at the beach, we have a shade for you!
All the shades look like they are named after women. Are there real women behind these shade names?
Yes ALL of the names are real women. 3 of them are named after us the owners, and others family members and friends.
What do you all enjoy doing the most as founders of Sabreen?
We enjoy watching the brand grow, empowering women and educating them on importance of clean beauty. We also enjoy seeing our Sabreen Queens slaying in our Sabreen Liquid Matte Enhancers! They always look AMAZING!
Which are your personal favorite shades?
Taj and Kareemah are our favorites. But honestly they are all our favorites!
What advice do you have for anyone looking to start their own beauty brand?
Our advice would be to create plan and stick to it, never take NO for answer, and never be afraid to go outside the box.
What is next for Sabreen Cosmetics?
Sabreen Cosmetics will be releasing more clean beauty products in the summer and fall of 2019 for our Sabreen Queens. Please be sure to sign up for our newsletter at sabreencosmetics.com for our latest updates!
Stay tuned for a post reviewing products from Sabreen Cosmetics coming next!
Until next time,ciao!!