I recently started interviewing the founders of Indie beauty brands, which has been a lot of fun! Each brand has a unique story and it is fun to get to know the creative minds behind unique products. Today, I’d like to introduce you to Lucy Baldock – Sacchi, the CEO and co founder of Lucy B’s Beauty. She is a celebrity make up artist who has worked extensively with celebrities like Claudia Schiffer, Gwyneth Paltrow, Kylie Minogue, Johnny Depp to name a few.
Lucy B’s Beauty is a natural, cruelty free beauty brand based out of California but they bring to you products infused with botanical ingredients used by the Aborigines in Australia. Read on to find out more about Lucy B’s Beauty and Lucy’s journey as co founder so far!
Being a successful makeup artist who worked with top models and some of Hollywood’s big names, I thought I would start the interview by asking how did you get into the field of makeup artistry?
My parents were in show business (music side in London) so I was always surrounded by Art and Film and the people that produced Art and Music during the 1970’s.. it was a great inspiration to me. I loved all things beauty, fashion and Art so was always doing photo shoots. I partnered with a friend who was breaking into photography… then was approached by a great make up artist agency in USA to work with them..
What inspired you to start Lucy B’s Beauty?
After two decades of working on photo shoots, for top magazines such as Vogue, Elle and Marie Claire, traveling the globe with models, actors and many celebrities doing hair& makeup, I was always given gratis every brand to test on my clients and I foresaw a trend in natural and organic beauty. I then set about with my photographer and artist husband Marco Sacchi to design a range to launch initially with my celebrity clientele as gifts.. I was working in Australia for 3 weeks with super model Elle McPherson, we went on a day off to the Uluru Cultural center and learnt all about the powerful plants that the Aboriginal people have used for healing emotional and physical ailments for many thousands of years.. I started learning more about them and worked on a range to launch. The iconic Fred Segal store in LA heard about our range and the rest is (her-story!)~ history
The bath oils and shimmer oils are beautiful! I love the hydra bloom Rose bath and body oil you kindly sent me! It smells divine and is very calming and relaxing. I would love to hear the story behind these products.
HYDRA BLOOM Organics are the holy grail of high grade organic ingredients pared with recycled packaging.. the beautiful glass can be used as flower vases and refilled. I think a product should not only be the highest quality organic but also look stunning.. the addition of organic rose buds, lavender flowers and our signature flower essences raise the vibration of the product.
I personally love Australian natural skincare brands. Australia has some amazing indigenous plants and I was thrilled to see that you use a unique blend of 5 Australian flower essences (Southern Cross, Sturt Desert Rose, Five Corners, Boab and Dog Rose) in many of your products. What is the significance of these 5 flowers
As a combination essence it has a vibrational effect of boosting ones confidence! Each flower has amazingly powerful properties used for thousands of years to heal them on many levels. Southern Cross~ helps one take responsibility for their own joy; Sturt Desert Rose~ helps you access your courage; Five Corners~helps one celebrate their own beauty; Boab~ helps one to release negative ancestral patterns and Dog Rose~ helps one embrace life more fully.
Lucy B’s also has an impressive range of perfumes.Where do you seek inspiration for the perfumes you create?
As a child in London I was always into my mothers perfumes, layering them and admiring their gorgeous bottles.. I truly created them from amazing memories of England and Australia.. two incredible places of magnificent beauty I was fortunate to live in. The scents range from Amber Honey Suckle, Peony Rose and Mandarin Musk, Water Lotus and Vanilla, Green Fig & Vanilla, Gardenia, (all inspired by my home town London) and the plethora of gorgeous English gardens my family and Grandmother would take us to..such as Kew Gardens, The Chelsea flower show and while on a trip to Australia I fell in LOVE with Frangipani (aka Plumeria) a waxy fragrant beachy flower that is grows abundantly all over Australia. I lived there for a while with a huge Frangipani tree in our garden. Other tropical scents were also growing wild over there.. Tiare Coconut & Jasmine.
Which of Lucy B’s Beauty products would you pick as your personal favorites?
I LOVE for Summer our Bronze Shimmer Body Glow (frangipani scent) and our roll-on and eau de parfum in Frangipani and Jasmine. Our HYDRA BLOOM Rose face, body bath oil and Rose LOVE face mist are magnificent to boost the skin’s pH balance and provide generous antioxidants to protect and hydrate.
For Autumn/ Winter or summer nights~ I LOVE our Amber Honeysuckle eau de parfum and roll-on oil along with our Lavender Face body bath oil to soothe the skin and relax the mind.. I love our Pearl shimmer oil to add a highlight to my skintone.
What are some of the challenges you have faced as a beauty brand entrepreneur and how did you overcome them?
This journey is not for the feint of heart! , one gets challenged often on many levels, having great ideas and staying truly focused on your brands core beliefs is key, I sort of compare it to having a hit song and singing it for a long time, refreshing the way to sing it and present it is key to staying fresh.
Listening to your intuition is so important. Growing slowly is key to see what works for your customer base. Listening to your stores and customers is always important. Stores are important but online selling and social has become equally important for sales.
What advice do you have for anyone wanting to start a beauty brand?
Its like building a house you’ll always need treble the funds what you think you’ll need! This can be over time though, always create a business plan and update every two years as you reach certain goals. Keep your day job to supplement income until it takes off and has a steady flow. Estimate 2-4 years. Get a mentor or 3 already in the business or with a business, ask questions as much as possible, attend seminars. Learn how to create spreadsheets then you know at a glance what everything actually costs, creating a COG (cost of goods) spreadsheet include shipping components to your company, the actual final items, its also great for making lists and having a focus on whats priority to do next. Use companies like legal zoom to help create your company & trademarks and for good inexpensive advice.
Lastly, could you give us a sneak peak of what products to expect from Lucy B’s this year 🙂
I’m working on a great kit for winter, can’t say what it is until we launch.. we’ll let you know.
Hope you enjoyed reading this interview and getting to know Lucy and her brand Lucy B’ s Beauty! Stay tuned for a review of some products from Lucy B’s beauty coming up this Friday!!
Until next time,ciao!!