42 Dubonnet : Brand Review

Hello folks!

Last week, I had posted an interview with the mother daughter duo behind the brand 42 Dubonnet. If you did not get a chance to read it,you can catch up HERE. The brand brings you the mystery and allure from the 1920’s in the form of petite makeup products which you can easily slip into your purse 🙂  The packaging is inspired by the art deco style from the 1920’s and look stunning. It is no wonder they have won a couple of awards for their unique packaging!!

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42 Dubonnet packaging 🙂

I am a sucker for packaging and it is a double win in my book when the products perform well too! 42 Dubonnet very kindly sent me 4 of their products to try and I really loved using them. I got a chance to try their Fringe Mascara, Sultry eye gel liner, Lip gloss in the shade La La Lola and the kissable lipstick in Dubonnet.

Let’s start with their eye products. I absolutely loved their mascara! If you are looking for nice fluttery lashes then this one is for you 🙂 The mascara comes with a natural bristle brush and I did not notice any clumping or spidery -ness. I usually go over my lashes 3 times and sometimes even 4 and there was no clumping even then. So yay! It stays put all day- no smudging, no flaking. It holds a curl and my lashes look thick and fluttery, in other words this mascara is perfect!

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42 Dubonnet Sultry eyes gel liner and Fringe mascara

I am not a pot gel liner person (always liked felt/brush pens ) so this was the first time in years I am trying a pot gel liner. Guess what..I really like it! It is a nice jet black color and stays put all day. Again like the mascara, there was no smudging at the end of the day and the black was as intense as it was when freshly applied, even after 8 hours of wear.

The lip products were both love at first sight for me or rather love at first wear! The kissable lipstick in the shade Dubonnet is a beautiful warm red and the formula is incredibly smooth and creamy although it is matte. It feels light weight on the lips and is very pigmented. Overall, I love the shade, the texture and it does not dry my lips so I might pick up some of the other shades they offer 🙂

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42 Dubonnet Irresistible Kissable Lipstick in Dubonnet and the lip gloss in La La Lola

The lip gloss in La La Lola ( love the name) is a beautiful deep purple shade with fine golden shimmers. This looks stunning on the lips on its own and feels very comfy. I did not find it to be too sticky and actually enjoyed pairing it with the lipstick ..it gave the lipstick a different depth of color! Unlike most lip glosses, this one comes with a brush instead of the doe foot applicator. I feel like you get a better controlled application with the brush.

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Swatches of the lipgloss La La Lola (top) and the lipstick in Dubonnet (bottom)

I love that the products are all made in the USA and cruelty free. Overall, the brand has some beautiful high quality products and if you would like to see what else they offer do check their website. My favorite out of these 4 products would be the mascara and the lipstick 🙂 I am looking forward to the new lipstick shades they plan to release soon and would love to try their eyeshadows too 🙂

Have you tried 42 Dubonnet products? If so, what are your favorites?

Hope you’ll are having a great week!

Until next time,ciao!!

*PR Sample. Opinions expressed here are my own. (no affiliate links)

 

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An Interview with Lauren and Ann, founders of 42 Dubonnet

Hello folks!

If you are a big history nerd, vintage art and decor lover, and you love makeup, I am sure you will be as excited as I was to discover 42 Dubonnet. A makeup brand that brings you the mystery and allure of the 1920s, 42 Dubonnet does not disappoint with their beautiful 1920’s inspired packaging and petite sized products you can slip into your purse. I had the pleasure of interviewing Ann and Lauren, the mother daughter duo who founded the brand and today I’d like to share with you their entrepreneurial  journey and the story of the brand!

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Lauren and Ann , founders of 42 Dubonnet

I love the aesthetics of 42 Dubonnet which is inspired by the 1920’s! What about this era appealed to you, that you went about creating an entire line inspired by this period.

Ann: I was visiting Lauren in Miami Beach for the first time. We were sipping on cocktails at Lauren’s favorite speakeasy-inspired bar and we started talking about the feelings of glamour and freedom of Miami Beach. We both loved the Art Deco colors and love the beautiful and distinctive Art Deco style. Lauren started reminiscing about her grandma’s Art Deco vintage compacts and lipsticks and the seed of 42 Dubonnet was planted.

Who would you describe as your fashion/ style role model from the 1920’s?

Lauren: There are so many role models for me from Greta Garbo, to Amelia Earhart, to the women who fought for women’s right to vote in 1920. The 1920’s symbolizes the rise of female empowerment. While I was a costume design major at the University of Texas, I used to spend hours flipping through Vogue magazines from the 1920’s and 1930’s. From the ultra-glam flapper girls to the first waves of cool androgyny, 1920’s fashion was all about liberation, trying new things and having a whole lot of fun in the process. In the 1920’s women’s style loosened up, corsets came off and skirts got shorter. We can thank Coco Chanel for this. She led the concept of casual chic in the 1920’s and is responsible for the little black dress, skirt suit, costume jewelry, and best of all, pants! Thanks to Coco Chanel, pants for women were in for the very first time! Greta Garbo was one of my favorite icons from the 1920’s. She projected a magnetism and mystique. I also love King Kong’s beautiful Fay Wray and designers like Paul Poiret.

If I were to step back into the 1920’s for a Great Gatsby style party, which of your products would you recommend I take with me 🙂

Ann: Definitely our Dubonnet lipstick for those show-stopping classic red lips which defined beauty in that era. And also our Smoky Eyes mini compact to create a decadent smoky eye which was another beauty favorite back then. Pair it with our Sultry Eyes Gel Liner and Fringe Mascara Noir. And of course, you’ll want to use your lipstick as blush for the apples of your cheeks.

Do you see any vintage beauty trends making a comeback in the near future?

Ann: Because of the dramatic flair and luxe living, I think the 1920’s will always find ways to inspire and a lot of the beauty trends from then are still here today although maybe modified a bit…like the smoky eye look and that classic red lipstick.

What is it like working as a mother daughter team?

Lauren: Growing up, I had no idea my mom would be my business partner. Although we were close, I’m very creative and she’s more analytical. While you might think these personality differences would cause conflict in our business relationship, what’s great is that our skill sets actually complement each other. We learned to trust in each other’s strengths and it gave us a whole new appreciation for each other. For example, when we’ve had a less desirable outcome from one of our campaigns we use our unique skills sets to bond over solving problems and changing this setback into a success. These experiences have only made our bond stronger.

Ann: Well said!

What are some of the highs and lows you’ve experienced as beauty entrepreneurs?

Ann: For the highs, working with so many talented MUAs on IG is a big one and of course winning 2 packaging awards is huge. But the biggest accomplishment is having our customers love our products.

For the lows, not having our initial hot stamping turn out like we expected was a setback, but we used our unique skills sets to bond over solving problems and changing this setback into a success so our packaging got even better after that. Even though it cost us more money, we were rewarded with a 2019 Package Design Award in the HOW International Design Awards & GD USA 2018 American Package Design Awards.

Any tips for someone looking to start a beauty brand of their own?

Lauren: Research your niche and see where you fit in, find good partners (good business partners, manufacturers, vendors, etc) start your social media campaigns with anticipation well before you launch, and most importantly, be patient.

What is next for 42 Dubonnet?

Ann: We’d like to continue expanding our lipstick selection. We have 7 colors now (we started with 3) and we’d like to expand that to 10 by the end of the year.

Lauren: We also would like to expand our brand reach and awareness.

Do check out their website https://www.42dubonnet.com/ to learn more about the brand and explore their lovely products. Stay tuned for a post showcasing some of 42 Dubonnet’s beautifully packaged products coming up next!

Until next time,ciao!